Meet Jo
Corporate experience.
Real-life understanding.
A Creative Wing Woman in your corner.
I help women in business turn what is already in their heads into a clear, consistent and recognisable brand built around the business and life they want. So showing up feels easier, decisions feel clearer and the brand does not rely on them holding everything together.
The whole brand
I have always cared about more than how it looks.
An award-winning career in rail taught me that a brand is never just a logo or a set of colours. It is what you say, how you make people feel, the experience you create and what people remember.
Now I bring that experience to women in business, without the corporate jargon or one-size-fits-all formulas. Together, we build a clear, consistent brand that supports the business and life you want, giving you more confidence in your decisions and more freedom and flexibility to do things your way.
The road here
Corporate thinking.Translated for real life.
- 20+ years
Marketing and communications
An award-winning career in rail, shaping identities and managing communications at executive level.
- Brand Police
The whole brand matters
Every message, visual, experience and promise contributes to what people remember.
- Alongside it
Building Say It With A Bag
I grew my own business alongside my corporate career, learning first-hand what it takes to fit a business around real life.
- The leap
From side hustle to full-time
When the opportunity came, I took the business full-time and learned how different it feels when your idea becomes the business that needs to work.
- Self-taught
Learn by doing
I got involved, solved the problems in front of me and learned how to make complicated things useful.
- Community
The gap became clear
Through Say It With A Bag, I built a community of women in business who needed help making their branding clearer without making it more complicated. That is how Say It With A Brand was born.
- Now
Building Say It With A Brand around life
Today, I am building a business and a life with more freedom and flexibility, including home educating my son. As a Brand Consultant and Creative Wing Woman, I help women build clear, consistent brands that support the business and life they want too.
The Say It With a Brand approach
Three parts.
One recognisable brand.
Enough structure to stay consistent. Enough freedom to fit real life.
Verbal
How it sounds
and feelsVisual
How it looks
and shows upUSP
What makes
it yours
Clear. Consistent. Recognisable.
Built around your business and your actual life.
Success on your own terms
A brand built around the business and life you want.
Say It With A Bag taught me the hands-on reality of taking a side hustle full-time. I was doing the client work, answering messages, managing the money and keeping everything moving while raising my son as a single parent. I know what it feels like to juggle a business and a life at the same time.
That is why I am building Say It With A Brand around freedom and flexibility. It has given me the opportunity to home educate my son. I want other women to know they can build a business that fits the life they want, not the other way round. A clear, consistent brand should make that easier, not become one more thing taking over.
Your business should support your life, not take it over.
A calm, clear route
From “where do I start?” to “that’s it.”
Talk it through
Bring the questions, half-ideas and things that are not working.
Shape the answer
We work out what matters, make decisions and create a useful plan.
Put it to work
You leave with a clear next step you can use straight away.
Bring the messy version
Ready to make sense of it?I’ll help you work out what comes next.
Tell me what you are working through and I will help you find the clearest place to start.
Explore ways to work