Vicki, EmpowerHer

Making space for the next part of her business.

Content that sounds like Vicki, as her business grows into fitness and menopause support.

What we did

How it came together

  1. Before

    Where it started

    Vicki has run her aesthetics business for 15 years alongside part-time work. As she built the fitness and menopause support side of her business, she needed people to understand how it all fitted together, without content that sounded as though somebody else had taken over her voice.

  2. Together

    What we did

    Vicki and I have worked together since March 2025. I listen to how she talks about the women she helps, what she believes and what she wants them to feel. Together we make a plan, then I help turn her thoughts, even when they arrive as the messy version, into content she recognises as her own. We keep working together as her business develops, helping people see the person connecting all its parts.

  3. After

    What changed

    Vicki has content that sounds like her without carrying every idea, caption and decision around her business and part-time work. That gives her more room to focus on the women she supports. As her work grows, she has someone beside her who already understands where she has come from and where she wants to take it.

Made for EmpowerHer

What we made

  • The fitness side of Vicki’s business, in her own voice.

In Vicki’s words

Working with Jo feels like having somebody in my corner who listens properly. I can bring her the half-formed idea or the voice note, and she somehow gets what I’m trying to say. The content sounds like me, not like somebody has dropped my business into a template. She takes time to understand the women I work with and why this matters to me. That care makes it much easier to trust her with my brand, and it means I’m not trying to hold every content decision in my head while juggling work, life and the business.
Vicki, EmpowerHer
The service

Full Visibility Support £999 per month

For when the business needs to stay visible, but you cannot keep carrying every part of it.

Find out more

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Your turn

Want someone in your corner?Let’s show people what you’re about.

Tell me about your business, what you’re working towards and where you’re feeling stuck. I’ll listen, get to know what matters and help you work out the support that makes sense for you.

Start the conversation