Long Eaton Rugby Club
Showing people there’s more to the club than the game.
Three sides of club life, three finished films, and a bank of footage the club keeps using.
What we did
How it came together
- Before
Where it started
Long Eaton Rugby Club wanted people to see three different parts of club life: Wellbeing Warriors, the Match Day Experience and Hospitality and Venue Hire. A key objective was to reach new audiences and attract new business through venue hire. Each part speaks to a different audience, so one general video could not do all of that.
- Together
What we did
This was a one-off project. I worked through the footage and shaped it into finished films for Wellbeing Warriors, the Match Day Experience and Hospitality and Venue Hire, alongside shorter social edits and event highlights. The club also has a wider bank of footage and edited clips it can draw on for future posts, rather than having to find and film something every time.
- After
What changed
The club now has finished films and shorter edits it is using on social media to raise awareness and on its club screens to promote activities within its community. The venue-hire film gives the club a way to show new audiences what its space can offer, supporting its aim to attract new business. The wider footage bank gives the team more options for future posts and saves them time looking for images and video. Each part of the club can be shown for what it is, without making one film carry every message.
Made for Long Eaton Rugby Club
What we made
The match-day atmosphere, from the pitch to the people.
Showing new audiences what the venue can host.
In Long Eaton Rugby Club’s words
Jo took the time to understand that there isn’t just one story to tell about the club. Wellbeing Warriors, a match day and our hospitality offer each needed to show a different side of what we do, while still feeling part of the same community. She listened to what we wanted people to see and turned it into finished films we can use on social media and our club screens, plus clips we can keep using afterwards. It wasn’t just footage handed over to us to figure out. We came away with content that makes it easier to show people what the club has to offer.
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